In 2022, the cable TV industry witnessed a loss of nearly six million subscribers.
Recommended IPTV Service Providers
As per a report from eMarketer, the decline in the cable TV sector is expected to persist this year due to the increasing preference for IPTV (live TV) services by consumers.
The report anticipates that the number of U.S. households subscribing to conventional pay-TV services will diminish to 72.7 million by the end of 2023, down from 77.6 million in 2021.
The report also estimates that by the end of 2022, the number of cord-cutters, households that have terminated their traditional pay-TV service, reached 50.2 million.
Prominent instances of cable TV providers experiencing substantial declines include:
- Comcast: -2,000,000 subscribers
- DirecTV: -1,500,000 subscribers
- Charter: -686,000 subscribers
- Cox: -340,000 subscribers
The primary driving force behind this trend is the burgeoning popularity of live TV services, streaming platforms, and free streaming apps, which offer a broader array of content and greater flexibility in terms of viewing time and location.
eMarketer projects that the number of U.S. households subscribed to at least one streaming service will rise to 200 million by the end of 2022, up from 169 million in 2021.
This shift away from traditional pay-TV services is also evident in the declining revenues of cable companies.
The report predicts that the U.S. cable TV industry will experience a 9.2% decrease in revenues in 2022, leading to losses totaling $15.96 billion.
Despite these challenges, certain cable companies are adapting by introducing their own streaming services or collaborating with existing streaming services.
For example, Comcast’s Peacock streaming service and AT&T’s HBO Max have garnered significant traction in the market.
During an investor conference on February 27, Comcast CFO Jason Armstrong stated:
“We are currently in the midst of an expensive transition.”
Disney CEO Bob Iger also acknowledged the shift towards streaming during the company’s 2023 Q1 earnings call:
“The streaming business, which I believe is the future and has been growing, is not delivering the same level of profitability or bottom-line results as the linear business did over a few decades. We are going through a very interesting transition period, but one that I believe will ultimately lead to streaming.”
In conclusion, the cable TV industry is anticipated to confront significant obstacles in the upcoming year as streaming services continue to dominate. To learn more about this report, please refer to the official document below.
The Hollywood Reporter – Press Release
For further guidance on making the switch from cable to cord-cutting, watch the following video:
Legal IPTV Options
Iptv Knowledge cannot confirm whether unverified IPTV services, apps, or add-ons possess the necessary licensing.
If an IPTV service is found to be illegal, we promptly notify our users and update our reports accordingly.
Ultimately, the responsibility for all content accessed through free IPTV apps and paid services lies with the end-user.
For detailed information on the legality of IPTV and essential considerations before streaming, please consult our comprehensive guide below.
For 100% verified and legitimate IPTV providers, refer to the listed options:
fuboTV is one of the most popular legitimate IPTV providers among cord-cutters worldwide, particularly sports enthusiasts.
Best of all, fuboTV offers a 7-Day Free Trial for new users, providing a hassle-free experience.
This IPTV service offers three different plans, with the most popular plan priced at $69.99/month, providing over 115 channels and DVR functionality.
Philo is a reliable option for those who enjoy entertainment and news channels, priced at $20.00/month, offering over 60 channels and unlimited DVR.
Similar to fuboTV, Philo also provides a 7-Day Free Trial for new users, crucial when selecting an IPTV provider.
Pluto TV is another popular free and legitimate IPTV application utilized by millions of cord-cutters, offering hundreds of live channels along with thousands of movies and TV shows.
Refer to our Pluto TV guide below for more information.